Branding: Your Purpose Over Product

Have you ever wondered why someone would tattoo a corporate logo onto themselves? Why they would want to be associated with THAT specific company? It is much more than an artistic expression.It's not because of a cool logo. It's a statement! Branding has the ability to create and move a culture for a CAUSE! The best companies have branded their PURPOSE and not their Product. You should aim to do the same. People don't buy product they buy transformation. If you can connect a potential client with WHY you're in business they are more likely to purchase your WHAT.

In this 30 minute course I show the keys to a powerful logo, what pictures and type of banner you need on your website. I explain the need for having a consistent brand across all your social media platforms. How your About page is one of your most significant branding pages and what content you should start out with. All this is after I help you identify the culture of your business.